About
Fire Organix reached out with the intention to re-think their brand, in order to stand out from the taboos of the marijuana industry. I was tasked with re-designing and re-positioning Fire Organix across their website and packaging. By creating a cohesive, modern brand I was able to improve sales by over 400%.
Visual Identity
Fire Oraganix sells a highly advanced water-soluble CBD product. In order to convey these traits across their packaging, I chose fonts and colors that helped communicate the essence of the product.
What I learned
Brand is so much more than just visual identity - making sure the copywriting and tone the brand expressed was something that helped bring the overall brand together.
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